![]() It's an invitation to refine our approach and make every email a valuable touchpoint in your bigger marketing strategy. I view this development as a necessary push towards more authentic and effective communication. Our emails should be conversations, not just broadcasts. How can we be more engaging, more relevant, and more innovative?įostering Genuine Connections: The future is about building meaningful relationships. It's time to really engage with our audience and a layer of personalization that goes deeper than Hi Ī Call for Creativity: This change is a prompt to rethink our strategies. □Įmphasis on Quality & Relevance: We're now incentivized to focus on high-quality, impactful emails over mass mailing. While this might sound daunting, I see it as a golden opportunity for improvement. The real game-changer? Surpass a 0.3% spam rate, and your emails could be blocked. ![]() A big update from Gmail and Yahoo is reshaping the landscape of cold emailing and I think it's a good thing! □īusinesses sending over 5,000 emails daily are now classified as "bulk senders."
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